About the Book:James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts. Drawing on work in media studies, diplomatic history, and science and technology studies, Schwoch analyzes the way in which global media has been characterized, emphasizing a discursive shift away from a framework of east-west security and, by the 1960s, toward a framework of world citizenship and globalization. The global growth of television and other new electronic media occurred in conjunction with the ongoing tensions of the Cold War, as superpowers searched for ways to extend their influence beyond traditional borders of nation-states and into the extraterritorialities of planet Earth.Table of Contents: Acknowledgments xi Abbreviations xiii Introduction 1PART 1: THE FIRST STRAND 1. “A Facet of East-West Problems” 17 2. “A Western Mind Would Consider This Kind of Spectacle as Stupid” 31 3. “The Key to Many of These Countries Is Not the Mud Hut Population” 43 4. “A Group of Angry Young Intellectuals” 61PART 2: THE SECOND STRAND 5. “We Can Give the World a Vision of America” 79 6. “A Record of Some Kind in the History of International Communication” 94 7. “Something of That Sense of World Citizenship” 118 8. “A New Idea Capable of Uniting the Thoughts of People All Over the Earth” 139 Epilogue: “To Speak with a Single Voice Abroad” 157 Notes 175 Selected Bibliography 207 Index 213Illustrations follow pages 76 and 138