About the Book:PART I: INTRODUCTION Introducing Men in Non-Traditional Occupations Identities; with A.Pullen (In)visibility Gender, Service and Emotions PART II: OCCUPATIONAL CONTEXTS Gender, Performativity, Space: Male Cabin Crew and the Negotiation of Identity; with M.Patrickson Bodies, Embodiment and Male Nurses Male Primary School Teachers and the Negotiation of a Professional Identity Occupational Image and Social Identity: The Case of Male Librarians Men on Women and Women on Men: Reflexivity and Constructions of Difference in the Context of Nursing Care Conclusion