Name: global marketing management
SKU: TEE0GZeyhuLiM
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global marketing management

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About the Book:This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.

SKU: TEE0GZeyhuLiM Categories: Advertising, Business & Economics, Business & management, Sales & marketing

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About the Book:This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.